Results
Kubik Intelligence
“I came to Alex because I didn’t believe I was a salesperson but a scientist.
In just one month, Alex showed me how to leverage my personality and change my mindset. With the skills he gave me through his coaching, in 3 weeks I booked 4 meetings and landed 2 new customers, a 10X return on my investment.
I recommend him to any founder who needs to scale quickly but is sceptical about their ability to sell.”
Dr Vanja Ljevar, Kubik Intelligence - Read her post here!

Tyllr.co
“Working with Alex at Founder2Closer has turned our founder-led sales from ‘winging it’ into a simple, repeatable system. His frameworks for prospecting, messaging and discovery have helped us lead with our customers’ pains, not our product, and we’re now seeing better quality conversations with the right people.”
Hasan Khair, CEO, Tyllr.co

Fazane Fox Production Agency
Alex changed my life. I met Alex through mentoring on The Pitch when my business was struggling to generate new leads and customers had left me with £100K+ unpaid invoices.
Alex sat down with me, set clear pipeline and revenue goals based on what we needed, with a clear simple process that would adapt around me and my business and we hit them.
Within 3 months:
£327,000 pipeline generated
£142,500 new business closed
33% outreach reply rate achieved
I’d recommend Alex to any B2B founder leading sales who wants to regularly and reliably bring in new business while juggling everything else that comes with running a company.
Fazane Fox, Founder of Fazane Fox Production Agency

‘Max’ Regulated Technology Startup
We operate in a highly regulated, high-trust market where relationships are everything.
Mass outreach hadn’t worked for us, and we needed more pipeline and closed revenue to keep raising. Instead, Alex helped us build a partner ecosystem that became our primary source of pipeline. He also coached and supported us through multiple complex enterprise sales processes, helping us navigate multiple stakeholders and build the confidence our customers needed to back an early-stage company.
In six months, we:
Closed £200,000 ARR with an additional £90,000 in final stages
Won a three-year contract worth £150,000 TCV
Built a £2 million pipeline
What stood out most was that Alex built around our business rather than applying a generic sales process. I’d recommend him to any founder who needs to scale while learning how to sell at the same time.”
— ‘Max’, Founder, Regulated Technology Startup
Pineway.IO
We pivoted halfway through Alex’s time with us and he showed us how to adapt to customer demand rather than push what we were doing. In the time we worked together, we achieved:
20 customer meetings in 3 weeks.
Achieved a 39% positive reply rate
Campaigns where 45% of our emails and Linked In messages were opened
Alex showed us how to build curiosity and get meetings whilst being our most authentic selves, standing out in inboxes full of slop!
— Debbie Otuagomah, Founder & CEO, Pineway.IO
